Adidas is reportedly exploring the possibility of using token-gated sneaker drops, according to the company’s Web3 lead. The move would allow Adidas to leverage blockchain technology to create scarcity and exclusivity for its limited-edition sneakers.

Token-gated sneaker drops involve using a blockchain-based token system to restrict access to limited-edition sneakers. Customers would need to purchase a specific token to gain access to the sneaker drop, which would create a sense of exclusivity and increase demand for the product.

Adidas has not yet confirmed whether it will proceed with this strategy, but it is an exciting development for sneakerheads and blockchain enthusiasts alike. The use of blockchain technology in the fashion industry has been gaining traction in recent years, with companies exploring ways to use it to authenticate products and create a more transparent supply chain.

If Adidas were to adopt token-gated sneaker drops, it could help the company combat the problem of sneaker bots, which use automated programs to purchase limited edition sneakers before human customers can get their hands on them. By creating a token-based system, Adidas would be able to ensure that only genuine customers are able to purchase its limited-edition sneakers.

Overall, this is a positive development for both Adidas and the blockchain industry. By leveraging blockchain technology, Adidas would be able to create a more transparent and exclusive purchasing experience for its customers while also combating the problem of sneaker bots.