As a first step into the realm of blockchain technology, the multinational automotive manufacturer Nissan has registered four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. These trademarks signify Nissan’s entry into the industry. The documents were submitted on March 7, and they indicate that Nissan is interested in developing virtual products, which may include automobiles, clothing, trading cards, toys, and other items.

In addition, as part of its Web3 strategy, Nissan is investigating the possibility of establishing an NFT marketplace, which would make it possible to buy, sell, and mint non-fungible tokens.

This move comes as a result of an increasing number of businesses investigating the possibilities presented by Web3 and the metaverse. The metaverse is a virtual world in which individuals can interact with one another and conduct business in a digital setting. Nissan is in an excellent position to investigate the junction of technology and manufacturing in the Web3 era thanks to its vast experience in the automobile industry.

Although the specifics of Nissan’s plans for Web3 and the metaverse have not yet been disclosed, the fact that the company has applied for trademarks related to Web3 and is experimenting with virtual sales indicates a significant shift in the approach that the automotive industry is taking toward blockchain technology. We may anticipate a greater variety of ground-breaking goods and services to appear in the digital realm as an increasing number of businesses, such as Nissan, investigate the possibilities offered by Web3.