Chiru Labs, the Web3 startup behind the popular Azuki NFT project on Ethereum, has announced a partnership with Line Friends, the media and merchandising property known for its collection of animal characters with animated features. This collaboration will unite Brown and other Line Friends characters with Azuki’s Beanz NFT characters, creating a thrilling crossover for fans of both franchises.

Line Friends, which began as stickers in the most popular Japanese messaging app Line and is now owned by the South Korean internet behemoth Naver, has become a global phenomenon with its own stores, amusement parks, merchandise, and media partnerships. Among others, this includes the successful Netflix series “Brown and Friends” and a collaboration with the K-Pop band BTS.

Chiru Labs, renowned for its innovative approach to NFTs, has also developed a standard for physically backed tokens (PBTs) on Ethereum, which combines a blockchain token with a tangible product to verify its authenticity. In October of last year, the company unveiled this technology by auctioning eight gold-plated skateboards for $2.5 million worth of ETH.

The partnership between Chiru Labs and Line Friends opens up intriguing opportunities for fans of both brands, as they will be able to create NFT experiences that are both unique and collaborative. This partnership exemplifies the increasing use of non-fungible tokens (NFTs) as a medium for creative collaborations and partnerships across industries, bringing the digital and corporeal worlds together in novel and inventive ways. As Chiru Labs continues to press the boundaries of what is possible with blockchain technology and NFTs, NFT collectors and fans of Azuki and Line Friends can anticipate exciting new NFT releases and collaborations in the near future.