With the publication of Chapter 1 of its ALTS by Adidas collection, the global sneaker and lifestyle brand Adidas has advanced further into the world of non-fungible tokens (NFTs). This action follows the successful launch of the brand’s Into The Metaverse non-fungible tokens and seeks to expand the company’s presence in the digital collectibles market.

The holders of Adidas’ Into The Metaverse NFTs can now destroy their tokens in order to join the new dynamic NFT ecosystem of ALTS by Adidas. This enables them to stake their tokens within the ALTS by Adidas ecosystem and receive access to a variety of services and benefits.

The provision of commercial intellectual property (IP) rights to proprietors’ characters is one of the collection’s defining characteristics. This indicates that NFT proprietors will be able to monetize their virtual characters and potentially earn royalties for their use in various virtual environments.

Additionally, ALTS by Adidas NFT holders will have access to exclusive virtual accessories usable in virtual worlds and metaverses. These Adidas-designed virtual wearables are exclusive to the ALTS by Adidas ecosystem and enable holders to demonstrate their virtual fashion sense in digital spaces.

Benefits for ALTS by Adidas NFT Holders

A further advantage of possessing ALTS by Adidas NFTs is access to token-gated Discord channels and holder-only community events. This enables NFT holders to engage in exclusive events and discussions pertaining to the ALTS by Adidas ecosystem, as well as interact with other individuals with similar interests.

Adidas is also focused on developing a dynamic and engaging experience for NFT holders within the ecosystem of ALTS by Adidas. The brand intends to routinely release fresh content, events, and updates to maintain community engagement.

Brian Zhang, Director of Metaverse Innovation at Adidas, stated regarding the debut of the ALTS by Adidas collection, “With the launch of ALTS by Adidas, we are taking a significant step forward in exploring the potential of NFTs and virtual fashion. We are thrilled to offer the Into The Metaverse NFT community a new method to interact with our brand and create value with their virtual assets.”

The introduction of the ALTS by Adidas collection is a continuation of the brand’s investigation of the metaverse and virtual fashion. Adidas seeks to remain at the forefront of digital innovation and offer exclusive experiences to its fan and collector base.

As the NFT market continues to develop and evolve, Adidas is positioning itself as a leader in the space, exploring new ways to engage with its audience and create value via digital assets. The release of the ALTS by Adidas collection marks a significant milestone in the brand’s voyage into the metaverse, and Adidas fans and collectors can anticipate further exciting developments in the future.

With the introduction of the ALTS by Adidas collection, Adidas has expanded Into The Metaverse NFT ecosystem. This new dynamic NFT collection provides NFT holders with a variety of utilities and benefits, such as a stake in the ALTS by Adidas ecosystem, commercial IP rights to their characters, access to exclusive virtual accessories, community gatherings, and token-gated Discord channels. Adidas continues to investigate the potential of NFTs and virtual fashion, positioning itself as a leader in the industry. Fans and collectors can anticipate more intriguing metaverse developments from Adidas in the future.