Apple Car Project Postponed Until 2028

By Brylle Uytiepo • January 26, 2024

Apple Car Project Postponed Until 2028

Although there has been a lot of excitement in the IT community for years about Apple potentially entering the electric car industry, the elusive Apple Car appears to be a project with changing goals and delays. The most recent setback, according to Bloomberg, pushes back the anticipated release date to 2028, raising concerns about the difficulties Apple may encounter in realizing its ambition for an automobile.

Image source: CNN

An Extended Gestation Period

Rumors of Apple’s grandiose electric vehicle project, code-named Project Titan, initially arose in 2014. Ten years later, and in spite of all the hoopla, no prototype has been shown to the public. Timelines have changed along the way; Reuters first stated a production target for 2024, but a Bloomberg story later revised it to 2026. The timescale has now been significantly stretched, ideally to 2028.

Redefining Self-Driving Objectives

The advancement of Apple’s self-driving technology is one of the most significant adjustments to the company’s electric vehicle plan. Apple apparently scaled back its goals after originally aiming for complete autonomy at SAE Level 5, the maximum level specified by the Society of Automotive Engineers. According to Bloomberg, which cites people with knowledge of the situation, the tech giant is now aiming for “Level 2+” autonomy at first.

Level 2+: An Original Method

Although Level 2+ is not an official category, it suggests a higher level of automation than the typical Level 2 found in many modern cars. According to sources close to Bloomberg, Apple’s Level 2+ will include cutting-edge technologies that are consistent with the company’s goal of imitating Tesla’s success with respect to svelte design, strong safety features, and a distinctive user experience.

Imitating Tesla’s Success

Apple appears to be taking cues from the pioneer of electric cars in its attempt to compete with Tesla. The focus on a modern aesthetic and state-of-the-art safety features is indicative of Tesla’s strategy to transform the automotive sector. Nonetheless, Apple’s intention to post-launch deliver a self-driving system update to Level 4 suggests a deliberate focus on innovation.

It is reported that the decision to reduce to Level 2+ was made due to technology constraints, which emphasizes the difficulties in reaching complete autonomy. Apple is determined to push the envelope and plans to enable Level 4 autonomy on its electric car, which would make it completely driverless on authorized roadways, despite the hurdles.

Future Prospects and technology Limitations

In summary, as the computing giant struggles to bring the Apple Car to market, it is also venturing into uncharted territory inside the automotive sector. The extended schedule and evolving self-driving objectives highlight the challenges of this big project. It remains to be seen if the Apple Car will completely change the electric vehicle market, but the company’s automotive ambitions are expected to undergo an interesting development by the time 2028 rolls around.

Spread the Word

Leave a Comment

Your email address will not be published. Required fields are marked *

Sign up for our newsletter

We simplify the market into actionable insights every week

Your subscription could not be saved. Please try again.
Your subscription has been successful.