In a recent development, Telegram, the popular messaging platform, has announced the introduction of TON-based ads, marking a significant step forward in the integration of cryptocurrency into its ecosystem. This innovative feature allows advertisers to purchase advertisements using Toncoins, the native cryptocurrency of the TON Blockchain. Leveraging the TON Blockchain offers several advantages, including low transaction fees and high-speed transactions, making it an attractive option for advertisers seeking efficient advertising solutions.

Empowering Advertisers with Autonomy and Precision

One of the standout features of TON-based ads is the level of control it provides to advertisers. With this new advertising model, advertisers have complete autonomy over where their advertisements appear and how much they spend. This granular control enables advertisers to target specific channels that resonate with their target audience, ensuring maximum reach and effectiveness for their advertising campaigns.

In addition to introducing TON-based ads, Telegram has also rolled out a generous reward system for channel owners. Under this new system, channel owners are entitled to receive a substantial portion of the revenue generated from ads displayed in their channels—a remarkable 50%, to be precise.

This move is particularly significant given the immense viewership numbers on Telegram channels, which see over 1 trillion views every month. With the introduction of withdrawals for channel owners on Fragment, this initiative becomes even more enticing, providing channel owners with an additional revenue stream to further monetize and grow their channels.

Telegram’s Strategic Approach to Decentralization and TON’s Market Performance

Despite market fluctuations, Toncoin continues to demonstrate resilience and strength. With a current price of $5.24 USD and a 24-hour trading volume of $198.8 million, Toncoin boasts a market cap of $18 billion. Notably, Toncoin has rallied by 1.80% in the last 24 hours, indicating positive investor sentiment and confidence in the cryptocurrency’s future prospects.

A Promising Future for Telegram and Toncoin

The introduction of TON-based ads and the implementation of a generous reward system for channel owners underscore Telegram’s commitment to innovation and user empowerment. With a strategic approach to decentralization and Toncoin’s robust market performance, the future looks promising for both the messaging platform and the cryptocurrency ecosystem as a whole.