Adidas has taken a bold step in bridging the gap between digital collectibles and the physical world by introducing its first-ever physical shoe drop linked to its NFT (non-fungible token) collection.

Stepn Go Collaboration: A Milestone in Digital-Physical Integration

The launch is part of Adidas’s collaboration with Stepn Go, a social lifestyle app that combines fitness with blockchain technology. Together, they are presenting a co-branded physical version of the Ultraboost 5 running shoes—an iconic addition to the company’s portfolio.

Adidas is releasing just 1,200 pairs of the limited-edition Ultraboost 5 running shoes. Each pair is linked to NFTs from the Stepn Go x Adidas Genesis collection. This rare offering is expected to attract sneakerheads, fitness enthusiasts, and blockchain collectors alike.

Exclusive Access on MOOAR Marketplace

Starting 13th December, the physical Ultraboost 5 shoes will be available exclusively on the MOOAR marketplace, a platform specializing in creating and trading NFTs. Special raffles will determine access to the limited collection. NFT holders of Stepn and the Stepn Go x Adidas Genesis series will enjoy priority entry into four raffles taking place between 13th and 17th December.

Erika Wykes-Sneyd, President and General Manager of Adidas /// Studio, expressed her excitement about the launch. According to her, this initiative isn’t just about releasing shoes but about redefining the running experience by merging digital innovation with physical activity.

What This Means for Customers

This partnership signals Adidas’s dedication to exploring new frontiers. By offering unique digital-physical experiences, the company is setting a precedent for integrating blockchain technology into everyday products.

The Stepn Go x Adidas Ultraboost 5 is not just another shoe—it’s a symbol of innovation and a glimpse into the future of how brands can merge digital and physical worlds. Will you be part of this revolution?