A customer who spent $6,000 on Non-Fungible Tokens (NFTs) from Dolce & Gabbana has sued the luxury fashion brand. The NFTs, which included digital outfits to be worn in the metaverse, were delivered 20 days late and could only be used on a platform with very few users, according to the lawsuit.

Promised Benefits Fall Short

Dolce & Gabbana promoted their NFTs as offering a range of digital, physical, and experiential benefits. These tokens, which could be bought and sold using the Ethereum blockchain, were part of the DGFamily collection. The company assured buyers that the NFTs would provide access to exclusive digital rewards, physical products, and special events.

The lawsuit, filed in Manhattan federal court, claims that the NFTs and their promised benefits were not delivered on time. The digital outfits arrived 20 days late and, even after their release, token holders had to wait another 11 days to use them because Dolce & Gabbana had not secured prior approval from the metaverse platform.

Customer Claims Significant Losses

Luke Brown, the customer who initiated the lawsuit, alleges that he lost $5,800 on the NFTs he purchased. Brown is seeking to represent a class of individuals who bought digital assets from this NFT project. According to the complaint, Dolce & Gabbana has a pattern of overpromising and underdelivering, ultimately abandoning projects and communities they pledged to support.

The lawsuit also names the NFT marketplace UNXD as a defendant. Both Dolce & Gabbana and UNXD have not responded to requests for comment outside regular business hours. The case is titled Brown v. Dolce & Gabbana USA Inc., 24-cv-03807, and is filed in the U.S. District Court for the Southern District of New York.

This lawsuit highlights the challenges and risks associated with the burgeoning market for NFTs and digital assets. As luxury brands like Dolce & Gabbana venture into the digital realm, ensuring timely delivery and user access remains critical to maintaining customer trust and avoiding legal disputes.