In an exciting new venture, Lamborghini and Animoca Brands have teamed up to introduce a groundbreaking web3 gaming experience. This collaboration will bring digital supercars to the web3 world, allowing users to race, collect, and trade them across multiple games.

The central hub of this new venture is Fast ForWorld, a blockchain-based platform created by Lamborghini in partnership with Animoca Brands. Set to launch on November 7, 2024, this platform will allow users to engage with digital collectibles of Lamborghini’s iconic supercars. These digital assets will be interoperable, meaning players can use them across different gaming environments.

At launch, these digital supercars will be available in several games, including Torque Drift 2, REVV Racing, and the Motorverse Hub, as well as Fast ForWorld’s own gaming experience.

A New Era for Digital Collectibles

Players will not only be able to race these digital cars but also buy, sell, and trade them as unique digital assets. This initiative expands on Lamborghini’s growing presence in the digital world, creating a bridge between physical and virtual luxury products.

Gravitaslabs, a subsidiary of Animoca Brands, is behind the development of the Fast ForWorld platform. As part of the platform’s offering, users will have access to a 3D wallet where they can store and interact with their digital cars and other items.

Lamborghini’s Web3 Journey

This isn’t Lamborghini’s first venture into the blockchain space. Back in 2022, the Italian luxury carmaker launched the “Road Trip NFT” project, a series of limited-edition non-fungible tokens (NFTs) tied to the brand’s iconic vehicles. These NFTs were available only for a limited time and were designed to appeal to younger generations.

Christian Mastro, Lamborghini’s marketing director, has highlighted NFTs as a way to offer an exclusive and unconventional experience for Lamborghini fans, blending the brand’s luxury status with innovative digital expression.

Driving Into the Future of Gaming

The collaboration between Lamborghini and Animoca Brands represents a significant step toward the future of gaming and digital collectibles. The launch of the Fast ForWorld platform opens up new possibilities for players and collectors alike, offering unique experiences that blend gaming, technology, and luxury in an entirely new way.