Web3 game developer Notcoin has announced an exciting collaboration with the non-fungible token (NFT) collection Lost Dogs and The Open Network (TON)-based NFT marketplace Getgems. This partnership will bring a new story-driven Web3 game to life, aiming to engage players on a deeper and more meaningful level.

From Viral Success to Sustainable Ecosystem

Notcoin, known for its viral clicker game that amassed over 30 million users in less than two months, is making a significant shift. The company is moving from its initial tap-to-earn model to a more sustainable ecosystem, emphasizing community engagement and narrative-driven gameplay.

The upcoming game will feature Lost Dogs NFTs as playable characters. Players can evolve these characters by completing various tasks and making narrative choices, providing a rich and interactive experience. This shift is part of Notcoin’s broader strategy to transform its user base into an active community movement rather than just a cryptocurrency project.

The End of the Tap-to-Earn Era

Despite the massive popularity of its tap-to-earn model, Notcoin acknowledged that it could not sustain long-term engagement and growth. The mining phase of the game concluded at its peak on April 1. The transition to a story-driven game is seen as a way to maintain player interest and ensure long-term sustainability.

Mad Tail, the chief barking officer of the Lost Dogs collection, emphasized the importance of narrative in gaming. He stated, “Everything in our lives is a form of narrative. Life itself is a narrative concept. Therefore, we aimed to establish this synchronicity in our game — as above, so below.” This perspective underpins the new game’s design, focusing on storytelling to engage players.

Earning Opportunities in the New Game

Despite moving away from the tap-to-earn model, players will still have opportunities to earn Notcoin (NOT) tokens and a new in-game token in the story-driven game. This integration aims to balance engaging gameplay with rewarding mechanisms.

While NFTs have seen declining sales volumes recently, many in the industry still believe in their potential. Notcoin’s new game will incorporate NFTs to enhance the sense of ownership and enrich the gaming experience. Mad Tail explained that NFTs are a technology that exists regardless of public opinion and can significantly improve user experience in gaming.

An Experiment in Innovation

This new endeavor is part of Notcoin’s broader experiment in exploring different concepts and combining them innovatively. The collaboration with Lost Dogs and Getgems is a testament to their commitment to pushing the boundaries of Web3 gaming and creating unique, immersive experiences for players.

Notcoin’s upcoming story-driven Web3 game marks a significant evolution from its previous models. By collaborating with Lost Dogs and Getgems, Notcoin aims to offer a more engaging and sustainable gaming experience, leveraging the power of narrative and the innovative potential of NFTs. This new direction promises to keep players engaged while fostering a vibrant community movement.