Twitter introduced a $1,000 monthly fee for Gold or Verification for Organizations. Twitter has announced significant changes to the way it verifies accounts on the platform, the most significant of which is the introduction of a $1,000 monthly fee for Gold or Verification for Organizations. However, according to a recent report from The New York Times, Twitter will exempt the 500 advertisers who spend the most on its platform, as well as the 10,000 organizations with the most followers. This decision is intended to increase the platform’s credibility and trustworthiness, but it may create additional obstacles for small businesses and startups attempting to gain a foothold.

Twitter’s efforts to combat misinformation and impersonation on the platform have prompted the new verification changes. Verified accounts have been used in the past to spread false information, and the platform has been criticized for not doing enough to prevent these abuses. As a result, Twitter has made it more difficult to verify accounts and now requires users to provide additional documentation and information to confirm their identities.

Twitter’s $1,000 Checkmark Fee Draws Criticism from Some Users

The decision to charge a monthly fee for verification has been met with a range of responses. Some users have criticized the fee, arguing that it will make it more challenging for small businesses and startups to establish a presence on the platform. Others have noted that the fee could aid in the fight against spam and other forms of platform abuse.

It is unclear how the changes to verification will affect the ecosystem and user base of the platform in the future. While Twitter hopes the changes will increase credibility and trust, there is a risk that smaller businesses and startups will be discouraged from using the platform. In addition, as Twitter prepares to remove “legacy” checkmarks from both individuals and institutions, it is unknown whether impersonators and other malicious actors will test the platform’s safety systems.

Overall, the changes to Twitter verification are a significant shift for the platform and a reflection of the difficulties faced by social media companies in striking a balance between openness and accountability. While the move to provide free checkmarks to top organizations and advertisers could increase trust, it could create additional obstacles for smaller businesses attempting to establish a presence on the platform. As Twitter continues to develop its verification policies, it will need to strike a balance between protecting users and encouraging innovation and platform growth.