Twitter recently made headlines by introducing a new feature that enables its paid subscribers to tweet up to 10,000 characters with support for bold and italic formatting. The feature is part of Twitter’s subscription product, Twitter Blue, which offers its paying customers exclusive benefits and features.

The change represents a significant departure from Twitter’s traditional 280-character limit and gives content creators, businesses, and influencers new opportunities to share longer-form content on the platform. It also bolsters Twitter’s ongoing efforts to diversify its revenue streams and provide greater value to its users.

Twitter Blue, which debuted in June 2021, offers a variety of features and benefits, such as an Undo Tweet button that permits users to retract a tweet within a specified time frame, a customizable app icon, and access to a dedicated customer support team. However, the ability to tweet up to 10,000 characters is arguably the platform’s most significant addition to date.

While the feature is only available to paying subscribers, it opens up new opportunities for businesses, marketers, and influencers who wish to provide their followers with longer-form content. It could also result in the creation of new forms of content on the platform, such as serialized tweets and long-form threads.

Concerns have been expressed, however, about the potential for abuse or spamming with the increased character limit. Twitter has stated that it will carefully monitor the feature and punish users who violate its rules and policies.

Twitter Adds New Features to Compete with Rival Platforms

Twitter has recently added bold and italic formatting to tweets, allowing users to add emphasis and visual interest to their messages. The feature is accessible to all Twitter users, regardless of their Twitter Blue subscription status.

Twitter faces increasing competition from other social media platforms, such as TikTok and Clubhouse, as it shifts its focus to longer-form content and new features. Twitter intends to maintain its position as one of the world’s most popular social media platforms by offering more value to its users and diversifying its revenue streams.

Elon Musk, CEO of Tesla and SpaceX, is one of the prominent users who have already expressed interest in the new feature. Musk has recently introduced his own subscription product on Twitter, charging $4 per month for users to view his private tweets accessible only to subscribers. The move has been interpreted as Musk’s attempt to monetize his large following on the platform and provide exclusive content to his most devoted followers.

Overall, Twitter Blue’s new 10,000-character limit and other features are a thrilling development for the platform and its users. Although it remains to be seen how the feature will be utilized and if it will be successful, it represents a significant step by Twitter toward providing its users with more value and options.